YOU On Demand Enters Agreement With NBCUniversal For Video On Demand In China

NEW YORK, Oct. 15, 2012 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD), China's leading national Pay-Per-View (PPV) and Video On Demand (VOD) platform, has entered a licensing agreement with NBCUniversal International Television Distribution for the Video On Demand rights in China to a broad selection of current, library and upcoming NBCUniversal feature films. The titles will be available to subscribers on both YOU On Demand's Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) platforms.

YOU On Demand's customers will now have access to many of NBCUniversal's recent hits that star some of Hollywood's most notable names. These include "Despicable Me," honored with the Kid's Choice Award for Favorite Animated Movie and starring the voices of Steve Carell and Russell Brand, "It's Complicated," starring Meryl Streep, Steve Martin and Alec Baldwin, "Wanted," starring Angelina Jolie, "Public Enemies," starring Johnny Depp and Christian Bale, "Couples Retreat," starring Vince Vaughn, "The Five Year Engagement," starring Jason Segel and Emily Blunt and "Snow White and the Huntsman," starring Charlize Theron.

"NBCUniversal's diverse and quality films demonstrate YOU On Demand's commitment to delivering the best premium content to our customers," said Shane McMahon, Chairman and CEO of YOU On Demand.  "We are excited to have NBCUniversal's titles appear on the YOU On Demand platforms."

About YOU On Demand Holdings, Inc.

YOU On Demand is the leading national Pay-Per-View and Video On Demand platform in China. The Company offers high quality premium content to customers across China through its Near Video On Demand (NVOD), Video On Demand (VOD) and Subscription Video On Demand (SVOD) services. The Company consists of a portfolio of businesses that include alliances with leading media operators, comprehensive end-to-end content delivery, an exclusive billing solution, governmental partnerships and approvals, and value added services.

YOU On Demand has secured strategic partnerships with the largest media entities in China, and has a highly experienced management team with a strong background in Cable, Television, Media and Telecom. The company is headquartered in New York, NY, with its China headquarters in Beijing.  For more information, visit

About NBCUniversal International Television Distribution

NBCUniversal International Television Distribution, a division of NBCUniversal, is responsible for the distribution of NBCUniversal product to all forms of television and new media outside of the U.S. and Canada.  This includes a rich library of more than 4,000 feature films and 75,000 television episodes, including current and classic titles, non-scripted programming, sports, news, long-form and short-form programming, and locally produced content from around the world.

SafeHarbor Statement

This press release contains certain statements that may include "forward looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website ( All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

Jason Finkelstein
YOU On Demand

Stuart Zakim
Bridge Strategic Communications for YOU On Demand

SOURCE YOU On Demand Holdings, Inc.

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