INVESTORS

NEW YORK, Jan. 30,    2014 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD) ("YOU On Demand" ), a    leading multi-platform entertainment and Video On Demand company in China, today    announced the expansion of its cooperation to offer feature films from Disney Media    Distribution ("Disney") via YOU On Demand's mobile service.   

YOU On Demand will now make available Disney's library titles including "Alice in    Wonderland" and "Pirates of the Caribbean," as well as popular Marvel library titles    through its Subscription Video On Demand (SVOD) package.  In addition, new    releases such as "Thor: The Dark World" and "Saving Mr. Banks" will be available via    its Transactional Video On Demand (TVOD) offering.

"We are very proud to announce our expanded partnership with Disney as we continue    to bring the best in entertainment to mobile users in China," said Shane McMahon, Chairman of YOU On    Demand.  "Disney films define quality family entertainment and we're thrilled    that YOU On Demand will be showcasing Disney content to the world's largest media    audience.  This partnership marks the next step in YOU On Demand's    commitment to provide rich and diverse content to customers anytime and anywhere    on a wide variety of platforms, including mobile, digital cable, IPTV, Over-the-Top    and online." 

With Disney, YOU On Demand will continue its pursuit of expanding its mobile    distribution presence in China.  As per the recently announced distribution    agreement with Huawei, YOU On Demand will add Disney titles to its current    Hollywood line-up via its newly launched mobile    application ("App"), YOU Cinema.  The App currently comes preloaded on    Huawei Mate smartphones.

Huawei is a leading global information and communications technology (ICT)    solutions provider and the third largest global smartphone manufacturer.

Since overtaking the U.S. last year in shipment volume, China's smartphone market is now the world's largest.     Shipments are projected to grow 25% in 2014 to 450 million units from approximately    360 million in 2013, according to market research firm IDC.

About YOU On Demand Holdings, Inc. (http://www.yod.com)

YOU On Demand (NASDAQ: YOD) is a leading multi-platform entertainment company    delivering premium content, including leading Hollywood and China-produced    movie titles, to customers across China via    Subscription Video On Demand and Transactional Video On Demand. The Company has    secured alliances with leading global media operators and content developers.     YOU On Demand has content distribution agreements in place with many    of Hollywood's top studios including Disney Media Distribution, Paramount    Pictures, NBC Universal, Warner Bros., Miramax Films, Lionsgate and Magnolia    Pictures, as well as a broad selection of the best content from Chinese filmmakers.    The Company has a comprehensive end-to-end secure delivery system, governmental    partnerships and approvals and offers additional value-added services. YOU On Demand    has strategic partnerships with the largest media entities in China, a highly experienced management team with international    background and expertise in Cable, Television, Film, Digital Media, Internet and    Telecom. YOU On Demand is headquartered in New York,    NY with its China headquarters in    Beijing.

About Disney Media Distribution

Disney Media Distribution is the distribution arm of The Walt Disney Company    responsible for the licensing of branded and non-branded entertainment to all    platforms in Asia Pacific including free-to-air, cable and satellite    broadcasters and mobile, broadband and VOD platforms. Its program portfolio includes    quality feature films, critically-acclaimed network television series, ABC news    programming, the very best in animation and prestigious specials such as the Academy    Awards. Disney Media Distribution also oversees channel distribution of the    much-loved Disney Channel, Disney Junior and Disney XD which are distributed on all    major pay TV platforms in the region.  

About Huawei (http://www.huawei.com/en)   

Huawei is a leading global ICT solutions provider. Through our dedication to    customer-centric innovation and strong partnerships, we have established end-to-end    capabilities and strengths across the carrier networks, enterprise, consumer, and    cloud computing fields. We are committed to creating maximum value for telecom    carriers, enterprises and consumers by providing competitive ICT solutions and    services. Our products and solutions have been deployed in over 140 countries,    serving more than one third of the world's population.

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SOURCE YOU On Demand Holdings, Inc.