INVESTORS

NEW YORK, March 13,    2014 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD) ("YOU On Demand"), a    leading multi-platform entertainment and Video On Demand company in China, today    announced that it has signed agreements with Nelvana Enterprises ("Nelvana"), Sesame    Workshop and HiT Entertainment Ltd. ("HiT") to offer popular children's titles    through its brand new YOU Kids On Demand subscription platform ("YOU Kids"),    which will be launched later this year. Additional details will be released closer to    the platform's debut.

All three deals allow for distribution across digital cable, mobile, IPTV and    Internet (including Over-the-Top [OTT]).

The titles that will be available to YOU Kids customers rank among the most    popular and educational children's programming available in the world today.     Sample content offered in the YOU Kids subscription package will include: Elmo's    World and Play With Me Sesame (Sesame Workshop); Bob the Builder and    Thomas & Friends (HiT); Max & Ruby, Maurice Sendak's Little Bear, The Berenstain Bears and    Miss Spider's Sunny Patch Friends    (Nelvana).

Shane McMahon, Chairman of YOU On Demand, stated,    "Providing the finest family-friendly entertainment to our growing and broadening    consumer base in China is a logical next step for    YOU On Demand. We are delighted to partner with three of the world's premier    producers of children's programming and look forward to continuing to expand the wide    array of content we offer through YOU On Demand's unique, multi-platform distribution    system."

About YOU On Demand Holdings, Inc. (http://www.yod.com)
YOU On Demand    (NASDAQ: YOD), is a leading multi-platform entertainment company delivering premium    content, including leading Hollywood and    China-produced movie titles, to customers across    China via Subscription Video On Demand and    Transactional Video On Demand. The Company has secured alliances with leading global    media operators and content developers.  YOU On Demand has content distribution    agreements in place with many of Hollywood's top studios including Disney Media    Distribution, Paramount Pictures, NBC Universal, Warner Bros., Miramax Films,    Lionsgate and Magnolia Pictures, as well as a broad selection of the best content    from Chinese filmmakers. The Company has a comprehensive end-to-end secure delivery    system, governmental partnerships and approvals and offers additional value-added    services. YOU On Demand has strategic partnerships with the largest media entities in    China, a highly experienced management team with    international background and expertise in Cable, Television, Film, Digital Media,    Internet and Telecom. YOU On Demand is headquartered in New    York, NY with its China headquarters in    Beijing.

SOURCE YOU On Demand Holdings, Inc.