INVESTORS

NEW YORK, Nov. 24,    2015 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD) ("YOU On    Demand" or "YOD"), a leading Video On Demand ("VOD") service provider in China, delivering Hollywood    movies & premium content to TV and mobile screens, and Bruno Wu's Sun Seven Stars Media Group Limited (SSS), one of the    largest private media and investment conglomerates in China, have reached a    definitive agreement on the previously announced investment proposal from    SSS. 

The transaction, which was unanimously approved by both companies' Boards of    Directors, is expected to close December 2015, subject    to customary approvals, including approval by holders of a majority of the    outstanding shares of YOD common stock as well as other customary closing    conditions.  YOU On Demand's largest shareholders including Executive Chairman    Xuesong Song and Chairman Shane McMahon have pledged to vote in favor of the    transaction. 

For a more detailed summary of the material provisions of the strategic    investment, see YOU On Demand's current report on Form 8-K that will be filed with    the U.S. Securities and Exchange Commission ("SEC") at www.sec.gov.

In addition, YOD intends to file with the SEC a preliminary proxy statement and a    definitive proxy statement and all other relevant materials in connection with the    proposed transaction in order to obtain the necessary stockholder approvals at YOD's    Annual Meeting. The proxy statement and other relevant materials (when they become    available), and any other documents filed by YOU On Demand with the SEC, may be    obtained free of charge at the SEC's website at www.sec.gov.

Commenting on the transaction, Chairman of YOU on Demand Shane McMahon stated,    "Bruno Wu and Sun Seven Stars have been rapidly and    deftly building a next generation world-class entertainment company over the last    several years.  Combining YOD's capabilities with Mr. Wu's and Sun Seven Star's    reputation, worldwide presence, financial strength and media relationships, will    greatly enhance YOD's ability to meet the expanding needs and tastes of China's paid content consumers.  We see this transaction as    a perfect opportunity to position us for growth in the short and long term.  We    look forward to laying out in more detail YOD's mutually beneficial strategic plans,    at the close of this transaction."

About YOU On Demand Holdings, Inc. (http://corporate.yod.com)

YOU On Demand (NASDAQ: YOD), is a leading multi-platform entertainment service    company delivering premium content, including leading Hollywood movie titles, to customers across China via Subscription Video On Demand and Transactional Video    On Demand. The Company has secured alliances with leading global media operators and    content developers.  YOU On Demand has content distribution agreements in place    with many of Hollywood's top studios including Disney Media Distribution,    Paramount Pictures, NBC Universal， Twentieth Century Fox Television    Distribution, Miramax, as well as a broad selection of the best content from Chinese    filmmakers. The Company has a comprehensive end-to-end secure delivery system,    governmental partnerships and approvals and offers additional value-added services.    YOU On Demand has strategic partnerships with the largest media entities in    China, a highly experienced management team with    international background and expertise in Cable, Television, Film, Digital Media,    Internet and Telecom. YOU On Demand is headquartered in both New York, NY and Beijing,    China.

Safe Harbor Statement

This press release contains certain statements that may include "forward looking    statements." All statements other than statements of historical fact included herein    are "forward-looking statements." These forward looking statements are often    identified by the use of forward-looking terminology such as "believes," "expects" or    similar expressions, involve known and unknown risks and uncertainties. Particular    forward-looking statements in this release include statements regarding the closing    of the transaction with SSS, and the effects of the business partnership with    SSS.  Although the Company believes that the expectations reflected in such    forward-looking statements are reasonable, they do involve assumptions, risks and    uncertainties, and these expectations may prove to be incorrect. You should not place    undue reliance on these forward-looking statements, which speak only as of the date    of this press release. The Company's actual results could differ materially from    those anticipated in these forward-looking statements as a result of a variety of    factors, including those discussed in the Company's periodic reports that are filed    with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking    statements attributable to the Company or persons acting on its behalf are expressly    qualified in their entirety by these factors. Other than as required under the    securities laws, the Company does not assume a duty to update these forward-looking    statements.

CONTACT: 
Jason    Finkelstein                                       
    YOU On    Demand                                       
    212-206-1216                                            
    jason.finkelstein@yod.com                       
    @youondemand 
    corporate.yod.com

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SOURCE YOU On Demand Holdings, Inc.