INVESTORS

NEW YORK, May 9,    2016 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD) ("YOU On    Demand" or "YOD" or the "Company"), a premium content Video On Demand service    provider in China evolving into a global,    mobile-driven, consumer management platform for both enterprises and consumers,    announced today that the Company, through its PRC subsidiary Tianjin Sevenstarflix    Network Technology Limited ("SSF") and GoLive TV ("GTV"), a cloud-based content    service provider that aggregates and securely distributes HD content globally via    Smart TVs, have entered into a Strategic Partnership ("YOD-GTV Partnership").

The purpose and strategy of the YOD-GTV Partnership are: 1. To launch an overseas    (outside of China) content distribution business    under the name Global On Demand ("GOD") and, 2. To expand YOD's current service and    content offering in China. 

GTV has formed partnerships with many Smart TV manufacturers, i.e. TCL, Toshiba,    Haier and LeTv amongst many others, to distribute multimedia content. GTV currently    services over 8 million Smart TVs in China and GTV    is targeting 12 million by the end of 2016. With the YOD-GTV Partnership, YOU On    Demand will gain immediate access to these Smart TVs. As far as the overseas market,    the YOD-GTV Partnership will ensure YOU On Demand has readily available distribution    infrastructure in place for its global expansion plans.

Through joint bundled promotions and combining YOU On Demand's specialty    self-branded channel categories including sports, fitness, music, food, tourism,    science and much more, along with GTV's over 200+ Chinese content channels, the    YOD-GTV Partnership can offer a massive library of domestic Asian entertainment both    in China and eventually abroad. Starting in 2017,    YOD-GTV Partnership will begin offering channels and videos globally covering 10    different languages (Russian, German, French, Indian, Arabic, Spanish, Thai,    Vietnamese, English and Persian) as it pursues a global audience and footprint.

Along with the recently announced joint venture with Frequency Networks, YOU On    Demand's new addressable user base is now expected to reach over 160 million by the    end of 2016.

About YOU On Demand Holdings, Inc. (http://corporate.yod.com)

YOU On Demand (NASDAQ: YOD) is leveraging and optimizing its current    operations as a premium content Video On Demand service provider in China by evolving into a global, B2B2C, mobile-driven, consumer    management platform for both enterprises and consumers. By establishing the    world's premier multimedia, social networking and e-commerce-enabled network with the    largest global effective connected user base, YOU On Demand, through this expanded,    cloud-based, ecosystem of connected screens combined with strong partnerships with    leading global providers, will be capable of delivering a vast array of    YOD–branded products and services to enterprise customers and end-use consumers    - anytime and anywhere, across multiple platforms and devices. 

YOU On Demand has content distribution agreements in place with many    of Hollywood's top studios including Disney Media Distribution, Paramount    Pictures, NBC Universal and Twentieth Century Fox Television Distribution, Miramax,    as well as a broad selection of the best content from Chinese filmmakers.  In    addition, the Company has governmental partnerships and licenses as well as numerous    JV partnerships and strategic cooperation agreements with an array of distribution    and content partners in the global new media space. YOU On Demand is headquartered in    both New York, NY and Beijing, China.

CONTACT:
    Jason Finkelstein  
    YOU On Demand 
    212-206-1216 
    jason.finkelstein@yod.com 
    @youondemand
    corporate.yod.com