YOU On Demand Expands Strategic Partnership With Huawei, Increasing Distribution Reach to 10 Million Addressable Users
-- The partnership will allow YOD to reach both Huawei's mobile and OTT / Internet TV users in China

NEW YORK, May 11,    2016 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD) ("YOU On    Demand" or "YOD" or the "Company"), a premium content Video On Demand service    provider in China evolving into a global,    mobile-driven, consumer management platform for both enterprises and consumers,    announced today an expanded distribution agreement with Huawei Software Technologies    Co., Ltd. ("Huawei"), the #1 Chinese multinational networking and    telecommunications equipment and services company, where both companies shall    leverage their respective expertise, technology and infrastructure to provide    YOD-branded true / transactional (TVOD) and subscription (SVOD) video-on-demand    offerings in Mainland China.


Utilizing Huawei's InTouch Service Delivery Platform ("Huawei SDP"), the    partnership will offer YOU On Demand the ability to improve the end-users'    experience, accelerate time-to-market of YOD's new services and increase revenue with    tools and information that will boost YOD's ability to seize market opportunities and    increase subscriber growth.  The Huawei SDP Partnership is a cooperative    alliance that empowers telecom operators to distribute content, communication &    entertainment services by hosting and offering E2E management services and a    bridge to content owners and distributers, like YOU On Demand.


By providing an integrated broadcast control and content service platform along    with video on-demand operations services, the Huawei SDP would be akin in    functionality to Apple's iTunes distribution platform but with additional back-end    billing and operational support.  By leveraging this platform and working under    a revenue sharing model, YOD will be able to reach a wider audience of Huawei-related    users and partners while simultaneously reducing its operating expenses. 


The YOU On Demand branded zone will offer its licensed content through both a TVOD    and SVOD option.  The SVOD zone will provide a total of 384 SVOD Hollywood and    Chinese movies, including up to 120 at any given time with a guaranteed 20% refresh    update (i.e., 24 movies) every month.


"We are extremely proud to continue working with Huawei with this next step    strategic partnership. Huawei's clout, state-of-the-art technology and global    influence, make them an extremely desirable business partner.  This partnership    signifies the proliferation of YOU On Demand's Pay Content Group, which includes    subscription-based and single-use transactional services, and allows YOU On Demand to    work with Huawei's telecom partners through Huawei's fully-realized    value-added-service ecosystem," said Mingcheng Tao,    CEO of YOU On Demand.


Along with the recently announced joint venture with Frequency Networks and the    distribution partnership with GoLive TV, YOU On Demand's new contracted addressable    user base is now expected to reach approximately 170 million by the end of 2016.


About Huawei (


Huawei is a leading global ICT solutions provider. Through our dedication to    customer-centric innovation and strong partnerships, we have established end-to-end    capabilities and strengths across the carrier networks, enterprise, consumer, and    cloud computing fields. We are committed to creating maximum value for telecom    carriers, enterprises and consumers by providing competitive ICT solutions and    services. Our products and solutions have been deployed in over 140 countries,    serving more than one third of the world's population.


Huawei's vision is to enrich life through communication. By leveraging our    experience and expertise in the ICT sector, we help bridge the digital divide by    providing opportunities to enjoy broadband services, regardless of geographic    location. Contributing to the sustainable development of society, the economy, and    the environment, Huawei creates green solutions that enable customers to reduce power    consumption, carbon emissions, and resource costs.


About YOU On Demand Holdings, Inc. (


YOU On Demand (NASDAQ: YOD) is leveraging and optimizing its current operations as    a premium content Video On Demand service provider in China by evolving into a global, B2B2C, mobile-driven, consumer    management platform for both enterprises and consumers.  By establishing the    world's premier multimedia, social networking and e-commerce-enabled network with the    largest global effective connected user base, YOU On Demand, through this expanded,    cloud-based, ecosystem of connected screens combined with strong partnerships with    leading global providers, will be capable of delivering a vast array of    YOD–branded products and services to enterprise customers and end-use consumers    - anytime and anywhere, across multiple platforms and devices.  The YOD business    structure is segmented into four distinct service verticals including:  Pay    Content Group, Multi-Channel Network Group, Video Commerce Group and Consumer Data    Management Group.


YOU On Demand has content distribution agreements in place with many    of Hollywood's top studios including Disney Media Distribution, Paramount    Pictures, NBC Universal and Twentieth Century Fox Television Distribution, Miramax,    as well as a broad selection of the best content from Chinese filmmakers.  In    addition, the Company has governmental partnerships and licenses as well as numerous    JV partnerships and strategic cooperation agreements with an array of distribution    and content partners in the global new media space. YOU On Demand is headquartered in    both New York, NY and Beijing, China.


    Jason    Finkelstein                       
    YOU On    Demand                       


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SOURCE YOU On Demand Holdings, Inc.


    Source: PR Newswire (May 11, 2016 - 9:10 AM EDT)
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