YOU On Demand Partners with B.P.O. Global to Launch its E- and Video Commerce Vertical
-- Partnership will focus exclusively on the import and sale of Korean products into China
-- Deal marks the launch of YOD's 3rd business vertical: Video Commerce
-- B.P.O. Global is targeting $100 million in total import sales to China over the next year

NEW YORK, May 26,    2016 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD) ("YOU On    Demand" or "YOD" or the "Company"), a premium content Video On Demand service    provider in China evolving into a global,    mobile-driven, consumer management platform for both enterprises and consumers,    announced today that the Company, through its PRC subsidiary Tianjin Sevenstarflix    Network Technology Limited ("SSF") and BPO Global Company Ltd. ("BPO"), a global    exporter of Korean products, have entered into a strategic partnership for the sale    and distribution of Korean goods and products into Mainland China.


Utilizing many of China's online and cross-border    trading and exchange platforms including TEEX (, BPO will operate an    exclusive "South Korean Zone" which will offer South Korean-made products, while YOU    On Demand will lead business development and content commerce marketing services    which infuses content throughout the entire shopping experience.  This engaging    and high sell-through approach to marketing first evokes a purchasing desire through    content and then satisfies that desire right away by providing a shopping    opportunity.  YOU On Demand will use content commerce marketing to promote BPO's    product categories, throughout YOD's multimedia, social networking and    e-commerce-enabled network.


Commenting on the partnership, Bing Yang, President of YOU On Demand's newly    formed Video Commerce division, stated "South Korean brands, once considered to be a    niche market in China, offer a wide range of    products at competitive prices, which accounts for their swelling popularity.     For example, cosmetic exports to China from South    Korea surged 250 percent last year, and accounted for almost one-fourth    of all of China's imported cosmetics, according to    the Korean International Trade Association.


The ability to leverage Korean celebrities and TV shows—which are massively    popular in China—has also been one of the major reasons many Korean brands have    been able to surge ahead in China. YOU On Demand and    BPO will be targeting the explosive growth of Korean products and culture in    China and will be the exclusive providers of Korean    products on multiple cross-border trading and exchange platforms."


About YOU On Demand Holdings, Inc. (


YOU On Demand (NASDAQ: YOD) is leveraging and optimizing its current    operations as a premium content Video On Demand service provider in China by evolving into a global, B2B2C, mobile-driven, consumer    management platform for both enterprises and consumers.  By aiming to establish    the world's premier multimedia, social networking and e-commerce-enabled network with    the largest global effective connected user base, YOU On Demand, through this    expanded, cloud-based, ecosystem of connected screens combined with strong    partnerships with leading global providers, will be capable of delivering a vast    array of YOD–branded products and services to enterprise customers and end-use    consumers - anytime and anywhere, across multiple platforms and devices. 


YOU On Demand has content distribution agreements in place with many    of Hollywood's top studios including Disney Media Distribution, Paramount    Pictures, NBC Universal and Twentieth Century Fox Television Distribution, Miramax,    as well as a broad selection of the best content from Chinese filmmakers.  In    addition, the Company has governmental partnerships and licenses as well as numerous    JV partnerships and strategic cooperation agreements with an array of distribution    and content partners in the global new media space. YOU On Demand is headquartered in    both New York, NY and Beijing, China.


Safe Harbor Statement
This press release contains certain statements    that may include "forward looking statements." All statements other than statements    of historical fact included herein are "forward-looking statements." These forward    looking statements are often identified by the use of forward-looking terminology    such as "believes," "expects" or similar expressions, involve known and unknown risks    and uncertainties. Particular forward-looking statements in this release include    statements regarding the effects of the business partnership with BPO. Although the    Company believes that the expectations reflected in such forward-looking statements    are reasonable, they do involve assumptions, risks and uncertainties, and these    expectations may prove to be incorrect. You should not place undue reliance on these    forward-looking statements, which speak only as of the date of this press release.    The Company's actual results could differ materially from those anticipated in these    forward-looking statements as a result of a variety of factors, including those    discussed in the Company's periodic reports that are filed with the Securities and    Exchange Commission and available on its website ( All forward-looking    statements attributable to the Company or persons acting on its behalf are expressly    qualified in their entirety by these factors. Other than as required under the    securities laws, the Company does not assume a duty to update these forward-looking    statements.


    Jason    Finkelstein                         
    YOU On    Demand                       


    Source: PR Newswire (May 26, 2016 - 9:14 AM EDT)
    News by QuoteMedia 

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